Calvary Road Baptist Academy

The challenge

Parents often begin with a local search. This story centers on being visible in those results so a school has a chance to be considered when a family starts looking.

The story so far

The existing school story describes Calvary Road Baptist Academy continuing to appear on Google Maps for several searches families use to look for a school.

The takeaway for school founders

Treat local visibility as an ongoing part of the school’s marketing. Review how the school appears, whether its information is accurate, and how easy it is for a parent to take the next step.

These are individual school experiences. Results depend on the school, its market, and the work completed.