See how parents actually search
Families looking for a school type a neighborhood, a grade, and a phrase like "near me." Maps and local results decide who gets the call, often before anyone opens a website.
Get practical marketing guidance and grow alongside fellow school founders in Zero to Enrolled. Founding memberships start at $9/month.
The opportunity
Bring your questions to the community, get practical guidance, and learn how to put these strategies to work at your school.

Families looking for a school type a neighborhood, a grade, and a phrase like "near me." Maps and local results decide who gets the call, often before anyone opens a website.
Google Business Profile, the site, reviews, and the directories that still send tours. A pretty website is half the work. The other half is showing up where the search already happens.
Over a few months, collect a warm audience of parents who already know the school: tour guests, inquiries, and families who almost enrolled.
Run ads to that list first. Build lookalikes from it later. Cold traffic is the last move, not the first.
School stories
Two schools. Two examples of the work behind local visibility and enrollment.

Downey. Learning community
Filled to the point they are looking for a larger location, with a waitlist behind them.
Carlos completely transformed the way that I marketed my business, and he helped me on the technical side of it.
Lizette Valles, founder
Explore the case study ↗
Monrovia. Private academy
Still showing up on Google Maps for a handful of the keywords families use when they look for the school.
That is the whole claim. Not a ranking guarantee. Visibility that is still there.
Explore the case study ↗
Growing a school takes work, consistency, and a willingness to learn. You don’t need to become a marketing expert before you start.
Inside Zero to Enrolled, you can ask Carlos questions, learn from other founders, and put what you learn into practice. The questions members bring will shape the courses and lessons we create.
You don’t have to figure it out alone.
You can learn a lot on YouTube. This community helps you put it into practice faster, with guidance from Carlos and like-minded school founders alongside you.
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